The Yellow Ribbon Run, launched by the Endometriosis Foundation of India (EFI) in 2024, is a pioneering initiative — the first of its kind in India — that uses the power of community participation, fitness, and public engagement to raise awareness about endometriosis, a debilitating chronic illness affecting over 40 million women in India and 240+ million globally.
With two impactful editions held in Hyderabad, the Yellow Ribbon Run has already united over 3,000 participants, making it not just a run, but a symbol of hope, strength, and solidarity for women suffering from an often overlooked and misunderstood disease.
Endometriosis is often described as an “invisible disease” — hidden pain, delayed diagnosis, misunderstood symptoms, and silent suffering. The Yellow Ribbon Run aims to:
Raise mass awareness – Observe and engage about endometriosis in the public domain
Normalize conversations – around menstrual and pelvic pain
Educate families – youth, employers, and health systems
Empower women – to seek timely diagnosis and care
Inspire community participation for a gender-sensitive healthcare future
Reduce stigma by creating safe spaces for women to share their experiences without fear or shame, as many delay seeking help due to misconceptions that endometriosis is only a reproductive issue.
We also encourage partners and families to participate in events and conversations to build empathy and understanding, helping to normalize discussions around endometriosis. Every step taken in the Yellow Ribbon Run is a stride toward recognition, empathy, and reform.
Join Us — Let’s Run for Change
Your brand can help make invisible pain, visible.
With your support, the Yellow Ribbon Run can reach more cities, touch more lives, and bring real change in how India sees, speaks about, and treats Endometriosis.
Event's Overview
Theme: Invisible No More
Focus: National visibility, media amplification, policy focus, and support advocacy
Theme: Every Step Counts
Focus: Reinforcing that small steps lead to large impact in the endometriosis journey
Theme: Beyond the Finish Line
Focus: Starting a conversation, breaking myths, building a community
| Opportunity | Inclusions |
|---|---|
| Title Sponsorship | Co-branding rights (e.g., “Yellow Ribbon Run powered by ____”) + extensive media visibility |
| Category Sponsors | Branding and recognition for a specific race (10K, 5K, or 3K) |
| Corporate Team Participation | CSR-driven employee engagement & branded team registrations |
| On-Ground Engagement | Booths at awareness village, product demos, free health checks, merchandise |
| Cause Merchandise Collaboration | Co-branded T-shirts, ribbons, giveaways, and medals |
| Media, Radio & Wellness Partnerships | Brand-led campaigns, guest talks, interviews, and content series |
| City Edition Partners | Help launch Yellow Ribbon Runs in other cities under co-hosting format |
| Public Health & Institutional Support | Collaborate on awareness campaigns, health data sharing, or government outreach |